Most Shopify Plus merchants are running mid-market tools against enterprise-scale problems. We bring the technical rigor of companies like Walmart and Staples — and make your products discoverable in ChatGPT, Google AI Mode, and Perplexity.
These aren't bugs. They're architectural trade-offs that made sense when you were a $2M store. At $10M, $20M, $50M+, they're costing you rankings, crawl budget, and AI visibility every single day.
Shopify creates separate URLs for every collection a product belongs to. Google crawls them all. Your crawl budget bleeds out — and your most important pages lose authority to their own duplicates.
Default Shopify schema covers name, image, and price. No brand signals, no ratings, no FAQs, no breadcrumbs. AI assistants skip what they can't parse — and your products don't surface in AI-generated recommendations.
Only 48% of Shopify stores pass all three CWV on mobile. App bloat and unoptimized themes tank your performance scores — and Google's ranking signals.
Shopify launched Agentic Storefronts in March 2026. Your products are technically discoverable — but without structured data, feed hygiene, and AEO optimization, they won't surface when AI agents go shopping.
Most agencies bolt AI optimization onto existing SEO packages as a premium tier — or hire generalists who've never resolved a canonicalization issue at scale. We've done this at Walmart (6M daily visits, 95M SKUs), Hired.com (3x organic traffic, 60% CAC reduction), and for enterprise brands on Botify's consulting team. That depth doesn't usually come with Shopify Plus expertise. Ours does.
We know the difference between within: current_collection in Liquid and what removing it does to canonical signals. We've resolved crawl issues at a scale most agencies have never seen.
Schema implementation, AI visibility baselines, feed hygiene, and monthly AI share-of-voice reporting aren't add-ons — they're in every engagement from the first week.
We report on revenue from AI channels — ChatGPT, Perplexity, Gemini — not vanity metrics. You see exactly what dollars come from AI search.
One of the first practices built to systematically optimize for Shopify's Agentic Storefronts — the channel that will define eCommerce discovery over the next 3 years.
Book a 30-minute strategy call. We'll pull your store's SEO health and AI visibility baseline before we even get on a call — no pitch deck, just data.
Book Your Strategy CallOr email us directly at scott@surfaced.digital